Though the destruction of our environment has given humanity a number of serious problems that threaten our very existence, it has also provided some interesting opportunities for innovative entrepreneurs.
While China already seems intent on buying up all of Australia’s milk and 1% of its land mass, Chinese consumers now also want to suck up its air.
Two Sydney businessmen are willing to accommodate, selling pure and fresh Australian air for just $18.80 AUD (91 RMB) a can. John Dickinson and Theo Ruygrok are offering Chinese lungs a variety of different “flavors” of air, taken from places like the Blue Mountains, Bondi Beach, Yarra Valley, New Zealand and Tasmania. Prefer your air with a bit of a salty kick? Choose Bondi. Like the subtle taste of eucalyptus when you inhale? Blue Mountains is for you!
According to the Sydney Morning Herald, Dickinson originally started the project to market souvenirs to Chinese tourists, allowing them “to take a bit of Australia home with them,” however, he quickly discovered that he was on to something.
Speaking to Mashable Australia, Dickinson explained why his products have become such a success in China:
They are all becoming very health conscious, they are all exercising, they are all taking supplements, but the reality is: they can’t change the air they breathe. That is really one of the reasons we were interested in that market because of that real awareness of health and well-being, and it is fair to say that whatever products that they can get their hands on that they associate with health and well-being they are quite receptive to.
Dickinson, getting high off his own supply.
The Chinese middle-class are becoming more and more concerned about the air that they and their children are breathing. While the government has promised to clean up the dirty air hovering over many Chinese cities, it will still be awhile before residents can breathe freely. Meanwhile, some 4,400 Chinese are dying every day as a result of air pollution. That’s 1.6 million deaths a year.
However, Dickinson’s cans of pure Aussie air aren’t likely to be permanent fix either. Each can contains around 130 deep breaths. But, the average person takes between 17,280 and 23,040 breaths a day. That could mean staying stocked with a daily supply of 176 cans.
Still, Chinese consumers seem interested enough in only temporary relief. Seven News spoke with Vivian Zhou, a Chinese personal shopper, who said that it has been a hit with her clients.
“The air pollution is very heavy now in China so we all love the pure air from Australia,” Zhou said. “I buy the air from Australia for my clients and I post it back to them.”
With the way things are going, canned air could very well become the next bottled water. Already, competition is fierce in the Chinese marketplace, with both foreign and domestic brands. Last year, a Canadian company selling fresh mountain air to Chinese consumers started making a killing on Taobao. In March, villagers in northern Guangdong province were spotted selling bags of fresh air to tourists escaping from the smoggy cities.
Watch the Seven News report below:
[Images via Green & Clean]