Dragon Boat Festival is just around the corner and zongzi, the literally-legendary traditional Chinese snack, is making headlines once again. This year, Wu Fang Zhai, an old Chinese brand, is teaming up with Marvel to promote their brand-new packaged zongzi with well-known Marvel characters: Captain American, Iron Man, Thor and the Incredible Hulk, with the slogan: “Happiness takes deliciousness to a whole new level”.
The flavors for each character are different, presumably somehow connected to their different personalities. Meat-filling for Captain America, egg-filling for Ironman, bean-filling for Thor and chestnut-filling for Hulk. The Hulk does seem like he would like chestnuts.
There are even four different flavors just for Captain American alone: beef, fermented bean curd, chocolate and Shanghai fresh pickled benedict. Yum?
And it’s not just about the flavors, the packaged zongzi also comes with your very own mini Captain America shield, though it might be just as durable as the zongzi itself. Experience the global cross-collaboration for yourself as one Weibo user unwraps a box of ancient Chinese snacks with a shiny American super hero coating.
Wang Jianlin isn’t going to like this one bit.
By Sophie Wang
[Images via Wu Fang Zhai & Pan Yuning]