Haven’t being paying attention to EURO 2016 yet? Well, some sexy Chinese models are trying to change that.
Along with globally recognized brands, like McDonalds, Coca-Cola and Nike, you might have noticed one unfamiliar name in the background of this year’s football matches in France, Hisense, a Chinese electronics giant that signed on as the last of 10 global sponsors for the UWFA EURO this year.
And Hisense is seizing the opportunity for some seductive brand association, picking up a team of hot Chinese girls to act as cheerleaders for the games and their company. The ladies traveled all the way from China to France to shoot a bunch of sexy pictures, promoting EURO 2016, Hisense and apparently assault rifles.
One of Hisense’s football girls, Tan Liang, posted a ticket giveaway on Weibo, requesting: “Give me one sentence to prove you are watching EURO 2016.” Seems simple enough.
Here’s another post offering free tickets to the EURO Finals for fans:
In a service that manages to be both exclusive and free, you can also register on Hisense’s official WeChat account to receive wake-up calls from the football girls, reminding you that a match is about to begin.
Tencent has even set up an entire webpage to closely follow the Hisense football girls every activity.
This all just goes to show that whether you are attracting fans or selling fans, you can’t go wrong with a bunch of sexy ladies in skimpy outfits.
By Sophie Wang
[Images via Weibo]