Those wanting to relieve themselves of Donald Trump’s verbal diarrhea need not fear because Shenzhen-based “Trump Toilets” maintains that it will stand strong even if the president-elect tries to take them to court.
“We registered our company in 2002 and obtained approval from the trademark office in Beijing,” Zhong Jiye, the CEO of Shenzhen Trump Industrial Company Limited, told NBC News. “If Mr. Trump thinks our trademark violates his rights and interests, he can use legal methods because our company observes China’s laws.”
Zhong’s company specializes in making high-tech toilet seats that can cost as much as $880. Apparently, they make them quite well and have captured 85% of the Chinese market share. The company claims that over one billion people use its products every year.
In the past, Donald Trump has had a difficult time defending his own name in China, where loose copyright laws mean that trademarks are essentially “first come, first serve.” In the past five years, Trump has lost at least two cases against Chinese companies using his trademark.
However, his luck seems to be changing now that he has been elected president of the United States. The Wall Street Journal reported on Monday that Trump’s trademark was granted preliminary approval for use in real-estate-agent services in commercial and residential properties in China. This follows a decade-long fight against a Chinese businessman who was also using Trump’s trademark. It seemed as though Trump had lost the battle, but then he won the presidency, granting him greater protection under Chinese trademark law.
Trump’s lawyer told NBC News that there are still 20 trademark disputes with other Chinese companies to decide.
A number of Chinese companies capitalized on Trump’s presidential campaign by manufacturing goods for his supporters, including masks and toilet paper. However, Zhong contends that “Trump Toilets” was not one of these enterprises. He says that when he made his trademark application, he didn’t even know who Trump was. “It was coincidental,” he said.
Zhong claims that he chose “Trump” because it sounded similar to the company’s Chinese name “Chuang Pu” (创普), which means to “innovate universally,” a fitting name for a company manufacturing state-of-the-art toilets, he argues. Zhong adds that another important part of the “Trump” brand name is the “U” which is shaped like a toilet lid.
Also, it just sounds like poo.
Still, it doesn’t appear to us that Zhong is entirely being on the up and up about this whole thing.
“Incidentally, we launched our latest high-end product on November 8, the day Trump won as president,” he said. “But that’s only a second coincidence.”
NBC notes that this latest toilet seat also conducts pregnancy tests, weight and body mass tests and electrocardiogram tests, though Zhong “did not explain precisely how the invention works.”
The company certainly seems worthy of the Trump name to us.
[Images via Guangdong News]