According to CINNO, a Chinese insight firm, Apple’s smartphone shipments in China fell 10.1% year-on-year in May. In response to this decline, Apple has launched a rare round of discounts on a range of products in China under a “Summer Sales” (our translation) banner that sees price cuts of up to RMB 600 ($88.9) for a limited time. The discounted items include the iPhone 13 series, iPhone SE, iPhone 12, iPhone 12 mini, Apple Watch SE, AirPods, and AirPods Pro. The iPhone 13 series features the heaviest discounts, whereas AirPods have been reduced by just RMB 150.
Apple has long offered education and employee discounts in China, but such a wide-ranging sale for all customers is extremely rare. These discounts may help to boost Apple’s sales in China in the coming months. [Apple, in Chinese]
