Google Play Store has updated rules that ban full-screen advertisements in applications, which will come into effect on September 30, 2022.
The new rules will prohibit the following types of advertising by Google:
If a user is sent to a website via an interstitial unexpectedly, such as when they select to do anything else:
Interstitials that take longer than 15 seconds to load are not allowed. It is acceptable for a user opt-in full-screen interstitial or a full-screen interstitial that does not interrupt the user (for example, after a scoring screen in a game app) to exceed 15 seconds in length.
According to Google, this rule does not apply to opted-in sponsored advertisements (for example, developer-offered videos that are unlocked in exchange for allowing users to access specific game functions or content). This policy also does not apply to monetization and advertising that do not unduly disrupt app usage or game play (such as video content with integrated advertisements, nonfullscreen banner ads).
Apps will be required to provide a directly accessible method for subscribers to manage or cancel their subscriptions beginning on September 30, according to new rules released by Google. To read Google’s announcement describing the complete new regulations,click here.
Josh Yang is a Tech Writer who loves helping people understand what's going on in the tech industry. He writes about all things tech, from the newest gadgets to how to get your cat off your keyboard. Josh has been writing since 2013 and enjoys discovering new topics and sharing them with his audience.